na·tive
a person born in a specified place or associated with a place by birth, whether subsequently resident there or not
no·tion
a conception of or belief about something
Aloha,
We started this lifestyle brand to represent not one specific lifestyle but all. A brand to not compete with others but simply create its own individual lane, a lane that anyone can feel free to travel on no matter the individual path you already are on. Whether you were born on the islands, currently reside there or simply want to adore them from a distance, this brand is a represenation for you and to bring all of us together. We believe that together we can elevate eachother and rise above the grain, as one complete community we can defy all odds and prove that no matter our background or history we can be who we want to be with no limits from the bottom to the top.
Mahalo for joining us on this journey.